SK Gaming Road Trip

This campaign aims to promote the journey of SK Gaming League of Legends academy team through its journey in the Prime League playoffs and EMEA Masters. Every club being identified to a city, we wanted to implement this geographic aspect into the graphics to help the fans relating to them. We therefore decided to go with a strong concept of making the team do a roadtrip across Germany to face their opponents on their own and extend the ride to Europe for the EMEA Masters with a clear destination, the city where the final will be held: Montpellier. As one of the key partners of SK Gaming, we found it compelling to feature the new Mercedes EQV model in the project.

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Diego Von Trier

Alexis Collin

Vincent Moreira

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