SK Gaming Clash Royale Worlds 2022

SK Gaming Clash Royale Worlds 2022 Social Media Campaign

SK Gaming player Morten qualified for Clash Royale World Finals for the 4th time in a row. Being considered as the greatest player of all time, we wanted to remind everyone how important is his legacy by telling his story in a book.

The story starts from the beginning of his journey with SK Gaming in 2018 to this 2022 world finals.

In this project, I am going to present you the art direction, the details of every graphics and the easter eggs.

All the graphics and Morten's story text will be available individually at the end of the project

The concept

By going with the book, the idea was to tell Morten's story all along the tournament. Each match would represent a chapter of the book where we would talk about a chapter of his competitive career.

D-1

The day before the event, we would post a graphic showcasing the cover of the book, this way we can hype our fan and tease the art direction we are using for the tournament

Matchdays

On the day of the event, we are going to have 3 different graphic ready per match:

-Match announcement, this graphic would be the beginning of the chapter with the chapter name saying Morten's opponent, the stage of the tournament and the time of the match. The main text is a part of Morten competitive history.

-Winning graphic

-Losing graphic

Both of these graphics are the end of the chapter that started before, mentionning the win or defeat in the appropriate way

Morten being qualified for the second day of the tournament and Championship Sunday, we are posting a "bookmark" graphic, showing that the story is not finished and will resume the day after.

These graphics are the same and only the bookmark changes.

Results

Morten being qualified for Championship Sunday, results graphic are finally going to be posted, no matter the issue.

As you can guess, this would be the end of the story and we are therefore closing the book. For this one, two graphics were ready, one in case of a not so great result with a "sad" vibe, and one in case of great result with a more dominant vibe.

Details and fun facts

By going with the book, the idea was to tell Morten's story all along the tournament. Each match would represent a chapter of the book where we would talk about a chapter of his competitive career.